Imagine you are visiting Japan with your children for the first time. After arriving at your hotel, you notice your child’s clothes are dirty or they need a warmer outfit.
“Where can I buy baby essentials?” or “We ran out of diapers!”—it can be stressful, especially because **most stores in Japan have limited English support**.
That’s where **Nishimatsuya** comes to the rescue. This nationwide chain store offers everything from **clothes, shoes, diapers, wet wipes, formula, baby food, toys, tableware, stroller accessories, and towels**—basically everything your child might need during a trip.
Prices are very reasonable: 👕 Many **children’s clothes and shoes are under 1,000 yen**, perfect for quick travel purchases. Seasonal items like raincoats, summer hats, and winter clothes are also well stocked.
Most staff are Japanese, but product packaging includes sizes, age recommendations, and illustrations, so **you can easily choose even without speaking Japanese**.
Access is easy by 📍 **taxi or rental car**. Many Nishimatsuya stores are suburban with **large parking lots**, making shopping comfortable for families with kids. Search “Nishimatsuya” on Google Maps to find the nearest store.
During your trip, little emergencies like these are no problem if you know Nishimatsuya—**a true “one-stop shop for children.”**


Top 10 Childcare Challenges for Foreign Travelers in Japan (Solved by Nishimatsuya!)
Traveling with children can be challenging, but most issues can be **solved at Nishimatsuya**! (Source: Japan Tourism Agency, 2024; Expedia Survey 2023; TripAdvisor Reviews)
- 1. Finding a store that sells baby supplies: Nationwide stores, Google Maps available.
- 2. Clothes are dirty or size doesn’t fit: Affordable clothes and shoes under 1,000 yen.
- 3. Running out of diapers or wet wipes: Various sizes stocked and ready to buy.
- 4. Baby food or formula hard to find: Popular brands like Wakodo and Pigeon available.
- 5. Adapting to temperature changes: Seasonal hats, jackets, and gloves in stock.
- 6. Forgetting spoons or cups: Baby tableware and utensils available.
- 7. Confusing size labels: Age and cm clearly indicated with illustrations.
- 8. Language barrier: Packaging with pictures makes selection easy.
- 9. Prices too high: Low prices with good quality; popular in-house brands.
- 10. Few child-friendly stores in city centers: Wide aisles, stroller-friendly, large parking lots.
Why Nishimatsuya is Great for Families
– Over 1,000 stores nationwide (2025) – One-stop shop for children from babies to elementary school age – Bright, clean, and spacious aisles perfect for families – Clear price tags, most prices include tax – Stroller-friendly, many stores have restrooms – **Some stores have self-checkout registers**, convenient for foreign travelers
Nearby Store Locations
There are multiple Nishimatsuya stores in Oita Prefecture. (Google Map data as of October 2025) 🔗 Check Nishimatsuya Stores in Oita on Google Maps
How to Get There
– Taxi: 10–20 minutes from central Oita City or Beppu – Rental car: Convenient from Oita Airport or Oita Station to suburban stores – Stores are along main roads with ample parking
Tips for Foreign Visitors
- Check seasonal sales for affordable clothes and shoes
- Use illustrations on packaging to choose the correct size
- Self-checkout registers make payment quick and easy
- Strollers and carts are allowed inside
- Receipts show store address for easy re-visits
Summary
If you face child-related challenges during your Japan trip, **Nishimatsuya can solve almost all of them**. Even without English, packaging illustrations and clear price tags make shopping easy. Quality is good and prices are low, making it a **must-visit children’s store in Japan**. Stop by during your family trip to make your journey more comfortable and stress-free.
More Family Trips from Oita: Bungo-Mori Roundhouse | i+Land Nagasaki

